We created a new powerful and dynamic graphic identity in order to highlight the brand's values.Koncreto is a company whose main services are Architecture, Interior Design and Construction. It comes in the sense of providing a set of complete and personalised services of the entire construction process, which guarantees control over all the variables of the project so that the final result can exceed all expectations.We had the challenge to design the visual identity of the brand so that it would show its values clearly and provide an effective communication.The exploration of geometric architectural shapes and the materials of their own construction were the starting point for the creation of the visual identity.We explored this idea through lines to represent the architectural projects and then becomes solid to represent the construction, in the sense of being able to visually represent the brand philosophy, based on the development of projects that integrate all the services necessary to development of all types of construction work. We developed a visual identity based on the infinite mutation of forms represented by solid lines, making a connection with the immensity of forms present in architecture and construction.
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