Store, Retail Interiors, Guangzhou, China
- Interior Designers: Leaping Creative
- Area: 350 m²
- Photographs: Zaohui Huang
- Chief Designers:Zen Zheng, Xiaowen Chen
- Participating Designer: Penghui Yang
- Installation Designer:Minghao Liang
- Project Managers:CC Chen, Dongzhi You
- Client:HEYTEA
- Text description provided by the architects. Since 2018, HEYTEA’s young and cool DNA has been going deep into consumers’ minds through working with different designers to give each of its stores a distinctive image. Currently, the brand is continually exploring new themes and design styles for its new stores, with a view to opening up new possibilities to revitalize traditional Chinese tea culture.
- The project is the first HEYTEA LAB store in Guangzhou, situated at Parc Central, a luxury mall in the heart of the CBD.“HEYTEA LAB” is the brand’s flagship store with presence in China’s first-tier cities such as Shanghai, Shenzhen and of course Guangzhou. Taking tea-drinking spaces as the medium, it aims to strengthen the connection with local culture and share the brand’s story with young people.
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