011.10 / SEOUL, KOREA
"New School" is the concept of this children's wear shop, a new division of speciality store "BOON THE SHOP", operated by South Korea's leading department store Shinsegae. While "Old School" could mean out-of-date frigidity, "New School" here is a carefully edited refined fashion school of children’s wear. However, apart from the blackboards attached to the wall, the monotone design of the shop with tin ceiling has no other visual association to a school and is catered to a new generation of parents with attention to the path line of flow in the floor plan with both adults and children in mind.
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