Located on the first floor of LeEco’s Beijing headquarters, the CallisonRTKL-designed LeEco Experience Showroom touts open access to the company’s most advanced technologies, including the SuperTV, SuperPhone and SuperAuto. The modern space is bright, simple and airy, featuring floor-to-ceiling windows and an open floor plan that allows customers to easily browse and interact with the products. This concise and clean style reflects the brand’s personality and presents the company’s hardware, software, APP and cloud technologies in a clear manner.
The journey begins before the customer enters the space. The showroom’s exterior façade glazing features LeEco’s deconstructed logo screen printed on three layers of glass. The front portion of the showroom focuses on hardware products, and the company’s content is presented on a screen wall that helps drive visitors through the space. A two-story glass atrium toward the back half of the showroom houses the company’s concept car and creates an additional dramatic entry point for the showroom.
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