We go back to the 60’s 70’s and 80’s in New York to design the new offices for The Story Lab in Madrid, This age of both, decadence and artistic explosion, Pop Art, Street Art and nightlife inspired us to create the different spaces of this 4 floor office.
Every floor has been individually designed to give solution to the needs of different teams: Editorial, Postproduction, Direction, Canteen… All of them have spaces inspired in the contribution of these artists that led to some of the most groundbreaking trends of the last century.
Ground Floor – Nell’s night club
Night Club in the 70s in New York. The Nell’s club was born as a boost for the well known Studio 54. It became the epicenter of the Underground culture. With its English pub style, the select public imprinted its character, and this is the character that we wanted to recall in the canteen of The Story Lab offices.
4th Floor – Basquiat
From Basquiat we wanted to highlight his color palette, his spontaneity and his pureness; how he brought to any kind of format (from notebook’s sheets to boards hanging on the walls) his most profound wishes and frustrations. His strength meant the end of The Factory, but at the same time, he was one of its maximum representatives.
5th Floor – Andy Warhol
From Warhol we wanted to stand out his art industrialization, because of the demystification and trivialization of the works, because of the plane colors that didn’t came out from any paint brush and because of getting a color brightness that was just reached by some of its contemporaneous such as Ellsworth Kelly of Franck Stella. Creator of The Factory and precursor of the eclectic and decadent New York of the 70s, his influence in our project is visible in some spaces with 3d printings, where color and texture have special importance.
6th Floor – The Velvet Underground
One of the first music groups that was able to join rock, glam and poetry, all of it adorned with the darkness of New York’s underground. This dimly lit inspired us to create the spaces of this floor with velvet, underground carriages and some other elements. This space brings us back to the darker side of the city together with one of the greatest bands of the 60s and 70s.
