The project of the exhibition pavilion was developed for a European company of exclusive window shades made of Japanese paper "wood and washi" ("concept m"). The pavilion was built in 2020 at the BATIMAT exhibition at Crocus EXPO (Moscow). This project was completed in a short time, and the construction of all structures took 5 days.
The main concept of the project was the classic conflict and interaction between white and black colors. The philosophy of this confrontation goes back to the origins of Japanese culture, and Japanese minimalism, which was brought into the supremacist absolute and was chosen as the fundamental stylistic solution for the interior and architecture of the pavilion. The overall architectural volume of the exhibition space is a black cube which was chosen as a throwback to Malevich's masterpiece "Black Square" and represents the quintessence of concepts of absolute emptiness and absolute fullness.
In order to open the filling component of the cube, the structure has several passages in the form of slots on two opposite sides, and the lower part along the entire perimeter is raised 800 mm from the floor level, creating the effect of the structure floating in the air. This design makes it possible to reveal the structural elements of the supports and establish visual contact with the internal exposition. This additionally adds an element of the game, attracting new visitors, creating in their minds a sense of mystery, as a reaction to the understatement of the visual image.
