THAILAND HI CONCEPT | LOCATION | THAI TRIP | PROGRESS | DESIGN | INDOOR vs OUTDOOR | ELEMENTS | DETAILS | BRAND IDENTITY | TEAM
CONCEPTThailand Hi (Taiskiy Privet) is a teleport to the most eclectic place on Earth — Thailand. Clash of epochs, cultures, lifestyles. Café guests travel without leaving Kyiv. It’s authentic Thai cuisine cooked by the Thais. Thailand Hi displays the maximum of contrasts, exaggerations, and irony in its interior, service, marketing, and design.
THE DESIGN TASK
LOCATIONThe client’s commission was to create a café in Kyiv that would enable its guests to travel to Thailand without leaving the city.The café is located near the historical center of the city, within a walking distance to major attraction points.
THAI TRIP
Together with the clients , we went to Thailand seeking inspiration, getting to know Thai culture and lifestyles of local people and to gather information. We looked for vintage pieces of furniture, elements of decor, jewelry and antiques, and of course - cool local objects, to be mixed in the right proportion in Thailand Hi.
PROGRESS
DESIGNCafé consists of two blocks – technological (food preparation facilities) and the main block, where the open kitchen is integrated into a public area, allowing guests to observe the preparation of food.
A peculiar architectural feature of the place is a set of columns along the perimeter of the building. We placed guests' seating area within the perimeter between the columns with the open kitchen in the middle, somewhat resembling trading spots of the famous Night Market.
At the entrance guests are greeted by a plaster tiger that was brought from Thailand and found its new home in tropical jungle of Thailand Hi.
To the right of the entrance there is a wooden structure consisting of three sections. Two of them are the tearooms, and the third is one of the main features of the place, (and a mandatory visiting spot in Thailand) – a massage parlour, where skilled Thai masseurs perform their magic.
One of the lavatories was textured with the portrait of our Tigerrr. So, 500 pins were printed and glued all over the space.
INDOOR vs OUTDOORSince Thai weather is warm all year round, and locals spend a lot of time outside, we wanted to give the interior of the café an appearance and feel of the outdoors.
We wanted to create an atmosphere of a courtyard, where you could hide from the blazing summer sun. You’d find yourself surrounded by tropical plants, natural wood, fired clay, food spots, fans, kitchen noise, and conversations. All this was going to take place here.
ELEMENTSElements of décor and furniture received our special attention. All materials and textures are natural: a lot of wood, rod, clay, and metal.
THE BAR
Plaster-molded and glazed in emerald green elements of décor displayed on the bar were made in Kyiv.
MASSAGE
FURNITURESome furniture came from the flea markets of Europe. For instance, metal tables and rattan armchairs were bought at the Parisian market, Thonet (bentwood) chairs were picked up from different places in Germany and France. Aluminum bar chairs were bought at an auction, and summer wicker chairs came from London.
There is also furniture made in Kyiv by local furniture makers - for instance, wooden tables and the tearoom structure.
DETAILS
We bought vintage and ethnic items of the interior décor in Thailand. They were sought in places like the Chatuchak market in Bangkok, Thai villages, woodworking workshops, and vintage dealers.
We brought back a hand-made vintage door portal, ethnic figurines of mythological deities from Burma, vintage fans, wooden mortars and ceramic décor, copper items, and other small hand-made pieces.
We also found, in a Thai village not far from Chaing Mai, a unique object that has become a mascot of the café, and is now happily greeting guests at the entrance – a plaster figure of the tiger named Tigerr. It was made in a crude primitive style by modern Thai craftsmen, and it creates a perfect contrast to the aged heavy vintage.
The interior of Thailand Hi presents a lot of wall décor, such as obligatory for every house in Thailand pictures of the king. The majority of photographs and posters were bought at the Chatuchak market.
BRAND IDENTITYby Anton Schnaider
Source: L’Officiel
TEAM
- 转载自：behance
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