Milan Design Week 2025 Installation
      Design concept: URBA Project team: Márton Lengyel, Zsófia Kardos, Rebeka Juhász
        ​​​​​​​Client: Hungarian Fashion and Design Agency (HFDA)Area: 210 sqmYear: 2025Location: Milan, ItalyPhotography: Matti Varga Text: Lidia Vajda vsszan47080011908471.jpg ‘Budapest Select – A VVoven View’ at Milan Design Week 2025, presented by the Hungarian Fashion & Design Agency (HFDA), unfolded as a spatial narrative that seamlessly wove together past and future, tradition and technology. The installation design by URBA acted as a visual and conceptual framework for this rich dialogue, creating a serene yet immersive environment that reflected the exhibition’s central theme: the fusion of heritage and innovation. vsszan47080011908472.png URBA’s design concept centred around floating white paper sheets cascading across the ceiling and walls. This ethereal gesture transformed the space into a weightless, contemplative canvas—a metaphor for unlimited creative potential. vsszan47080011908473.png vsszan47080011908474.png The exhibition layout was anchored by a circular platform with scalloped edges, which served as a stage for an eclectic mix of contemporary Hungarian design objects. URBA organised the pieces with a sense of playful harmony, allowing colourful, experimental furniture and lighting to breathe within the white backdrop. Tactile materials, irregular forms, and vivid hues drew visitors into a world where storytelling meets bold, future-oriented aesthetics. vsszan47080011908475.png vsszan47080011908476.png Throughout the exhibition, handwoven threads and paper elements emerged as symbolic connectors, gesturing toward the ongoing conversation between AI-generated ideas and the human touch that refines and redefines them.
          URBA’s spatial choreography—simultaneously minimal and expressive—supported the curatorial narrative, emphasising adaptability, material innovation and cultural continuity. vsszan47080011908477.png vsszan47080011908478.png
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            • 转载自:behance
            • 作者:原文作者
            • 图片@原文作者
            • 语言:英语
            • 编辑:序赞网
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            syhgdesign2025-5-3 00:56:03
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