Flame | Perfume StudioSaint Petersburg | 2025 | 30 sq. m.Architects: Arianna Mikaya, Karina Krezhenevskaya, Alexandra Kabashnaya, Iva LugovayaCG: Alyona MinaevaPhotographer: Varvara Toplennikova
The aim was to design an environment that would serve as a natural extension of the brand and assist guests in their process of discovering scents. The interior is an intimate, cozy space defined by enveloping, rounded shapes. Bold furniture elements guide the flow of movement, creating a sense of continuity and encouraging visitors to explore the space at a leisurely pace.axonometry
The main color — a deep twilight shade — was inspired by the evening sky. This balance of brightness and calmness reflects the brand’s dual nature, merging contrasting elements. Lighting plays a key role in the experience: the ceiling mimics a star-studded night sky, enhancing the intimate and cozy atmosphere. The interior color becomes a metaphor for “cold flame” — a symbolic nod to the brand’s name, where opposites collide and intertwine.
plan ↓
The focal point of the space is a counter that rises from the floor, crowned with a dome reminiscent of Verner Panton’s iconic Flowerpot lamp. This element introduces a subtle 1960s flair. The love for vintage details continues throughout the space — for instance, a column features a vintage German lamp with an unusual glow and a rare petal-like shade, which served as one of the project’s early sources of inspiration.
We were inspired by the brand itself, its name, and the different states of the flame element. After studying other locations, we realized each one has a distinct mood and character, like the language of fire. Some spaces feel calm and neutral, while others, like the flagship, are dominated by bold red tones. We chose to explore the opposite — the cold side of flame — which led us to select a deep blue-violet tone evocatively named "Future Dusk"
references ↑Another standout feature is a cabinet tucked into a corner. Like a display case, it holds the most valuable and intriguing items, inviting visitors to dive into the world of fine fragrances. Its secrets are partially hidden: blurred glass silhouettes evoke a sense of mystery, while built-in mirrors around the edges create an illusion of infinity.
a cabinet ↑
The storefront also deserves attention. A noir-style sign and a flame-shaped handle immediately catch the eye. A metal curtain visible from the street symbolizes the union of opposites and the play of contrasts: soft and solid, light and heavy, translucent and massive.
The space unites clean lines with expressive accent elements that invite exploration. It encourages visitors to immerse themselves in a unique atmosphere where architecture and scent merge into a single, seamless experience.
The interior emphasizes orthostatic design through guiding lines formed by glowing metal tubes. Beginning at the bar, these illuminated paths lead visitors toward the central tree and beyond, symbolizing movement and discoveryprocess ↓
↓ project team
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