Calligeros and Wager had inherited a recently refurbished tenancy, so the focus was on utilising existing elements while steering the space firmly in a new direction. “The former tenancy felt somewhat uninviting, at odds with the spirit of Above The Clouds,” says Goodwin. “We needed to flip that.” Pattern Studio’s first move was a structural one – by removing partitions on the facade, the team opened up the floor-to-ceiling windows and introduced light and airiness. “Suddenly there was a connection to the street,” she says. “This space now had a pulse.”The material sensibility of the interiors is clean and minimal, with a palette that draws on contrasting textures and geometries. Chrome and aluminium finishes nod to the store’s industrial bones, while custom furniture – off-kilter garment rails and display units in hues of lemon, cucumber and mandarin – inject a playful pop into the cool precision of the space. Sleek floating shelves, an angular point-of-sale unit and a simple geometric lamp by Marset contribute to an atmosphere that is both understated and edgy. “The excellence lies in the thinking and the restraint,” explains Goodwin. “Do enough to make a meaningful impact, nothing more.”
