MECCA Bourke Street | Studio McQualter | 2025 | 澳大利亚
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At the heart of Melbourne’s retail precinct, the former E.W. Cole building has entered its most transformative chapter.Once home to Cole’s Book Arcade – a sprawling, whimsical emporium of more than two million volumes – and later the flagship location for Coles Variety Store, the 1930s Art Deco landmark now houses MECCA’s most ambitious location. Studio McQualter’s reimagining honours the site’s layered history while setting a new precedent for the beauty retailer.


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The building’s architectural legacy is not simply preserved but brought vividly into dialogue with the present. Working in close collaboration with RBA Architects and Conservation Consultants, Studio McQualter peeled back decades of retail alterations to reveal original features – faience tiling made in nearby Sunshine, arched windows reinstated to flood the first floor with daylight, as well as terrazzo flooring long hidden beneath layers of linoleum. Once obscured by a heavy awning, the facade now reclaims and puts its full face forward, reasserting its 20th-century grandeur in Melbourne’s streetscape.Inside, the design plays with sightlines and material layers to create a sense of discovery. Newly introduced voids and a floating mezzanine connect the ground floor to previously concealed details above – a geometric plaster ceiling and Aztec-patterned tiles – giving visitors a glimpse into the building’s rich architectural story. Along Union Lane, fresh entrances and exposed windows speak directly to Melbourne’s laneway culture, drawing the city’s energy in.


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An authentic material palette shapes the interiors. Restored heritage surfaces are met with raw concrete, handcrafted joinery and a curated mix of vintage and bespoke furniture. More than 20 custom tile designs by Studio McQualter punctuate the spaces, their patterns playing against the building’s original geometry. The ground floor’s Beauty Carousel – a sculptural, kinetic centrepiece – invites a playful circulation, blurring the line between retail fixture and art installation.On the upper levels, the Aesthetica Lounge offers a slower, more luxurious pace, underpinned by custom rugs, leather banquettes and works by leading Australian female artists. Café MECCA, with its marble bar and ambient lighting, nods to Melbourne’s enduring dining culture, creating a pause point within the buzzy flow of the space. Across the store, lighting is carefully orchestrated, balancing the atmospheric with the functional and supporting MECCA’s WELL pre-certification, which demonstrates that the interior supports the health and wellbeing of staff and visitors – an industry first for a global beauty retailer.


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Art is not just a finishing touch here; it is embedded into the architecture. Curated by Charlotte Day, the collection features more than 25 works by local female artists, New Zealand and beyond. Highlights include Diena Georgetti’s mosaic panels wrapping a column in the Apothecary, Bethan Laura Wood’s hand-blown chandelier in the Perfumeria and Sally Ross’s canvases in the Nail Bar. A multi-level mural by Dutch duo FreelingWaters cascades through the building like a psychedelic fresco, making each ascent through the store a shifting visual experience.Wellness and inclusivity are equally central to the project. From circadian lighting and acoustic enhancements to filtered water points and end-oftrip facilities, every detail supports a more thoughtful, human-scaled retail environment. Parenting rooms, mental health spaces and movement areas signal a shift from transactional retail to a more holistic, lifestyle-oriented model.


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Through MECCA’s M-POWER initiative, the Bourke Street store extends beyond commerce, positioning itself as a platform for gender equality and social impact. Product ranges, programming and commissioned works amplify the voices of female changemakers, embedding activism within the store’s cultural offering.In Studio McQualter’s hands, MECCA’s Bourke Street flagship is more than a beauty retailer – it’s a living gallery, a civic space and a love letter to Melbourne’s architectural past and cultural present. As the E.W. Cole building begins this new chapter, it does so confidently, acknowledging its history while imagining a more expansive, inclusive future for retail design – one finished with a bold brush of vision and just the right shade of innovation.


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Interior design by Studio McQualter. Heritage and conservation consultancy by RBA Architects and Conservation Consultants.

  • 项目文案:Chantelle Fausset
  • 项目摄影:Sean Fennessy
  • 转载自:The Local Project
  • 图片@The Local Project
  • 语言:英语
  • 编辑:序赞网
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