Kallmeyer and Rambert also sought to carve up the small yet open floor plan to “create vignettes and special moments – rooms within rooms – so that you don’t see everything at once”. Upon entering, the eye is drawn to a single garment hanging within a framed alcove. Deeper into the plan, there is a covert room at the rear, an intimate and personal retail environment with jute floors, velvet-like limewash walls, luxuriously thick curtains and custom eucalyptus shelving.
There are personal touchpoints for Kallmeyer, too, with artwork from her personal collection, including framed letters that belonged to her grandmother, a dressmaker in the 1950s, alongside vintage and one-of-a-kind furniture pieces. There is also cabinetry by longtime friend and collaborator KG MacKinnon of Līmen Studio, whose work also graces the Orchard Street boutique.
“Because of the scale, the finishes and the lighting, you feel like you’re wrapped in a beautiful jewellery box.”