雅沙集团总部(Headquarters of Yasha Group)goa 设计
Office Buildings, Hangzhou, China
  • Architects: goa
  • Area: 180000 m²
  • Year: 2017
  • Photographs: Schran Image
  • Chief Architects:Jun He, Xun Zhang
  • Design Team:Ting Fang, Jin Wang, Lingjie Li, Jia Ma
  • Resonant Magnetic Field

    It is not merely an office building

    For enterprises, the headquarters building should be able to create a resonant magnetic field between the corporate culture and the place, and become the “second home” of workers to help enterprises shape a unique “sense of belonging” and “cohesion”. For cities, given the fact of emerging tycoons in the current era and the construction of extra huge headquarters building in succession, the headquarters building has the potential to become a new type of "urban complex" if it can ensure its own operation while giving back to urban life.
  • It took GOA 7 years to customize such a headquarters building for Yasha Group since 2012. Yasha Group is a well-known enterprise in domestic decoration industry with business covering the design and construction of exterior wall and interior decoration. If you want to know something more specific of this company, the primary characteristic is its constant and clear aesthetic tendency and persistent pursuit of professional engineering technology. In the process of construction, Yasha’s corporate culture as a core factor deeply influenced the complete process of the project from conception to details, and the architects took office space and urban life into account. The final work can be said to be the result of the resonance of these two factors.
  • A Game of Stacking Boxes

    Richness under Simple Order

    The site, 10 kilometers away from the downtown of the old city of Hangzhou, is in an area with great potential for development. It is a rectangular flat land with an aspect ratio of approximately 1:2 and total area of about 35,400 square meters. In the future, it will be a brand-new exhibition area, but at the beginning of the project design in 2012, there was no construction around the plot, which was a typical land for new town. After a period of exploration in the direction of design, understanding that the fundamental demand of the owner is not to pursue the unique appearance of the office building per se, but to create a premium and stable space atmosphere with plain design", the challenge facing architects gradually looms large. Since simpleness, symmetry and stability turn out to be boring, then, how to make space more interesting under a simple and stable plane'>
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