11 Howard, a 207-room boutique hotel in New York City’s fashionable SoHo district, combines cutting-edge Scandinavian design with socially conscious hyperlocalism. More than just an ideal vantage point for downtown exploration, the property is an art spectacle in itself and a community hub partnered with a range of local businesses and nonprofits. 11 Howard describes its raison d’etre as “conscious
hospitality”, which begins with the property’s design—a collaborative creation between Anda Andrei of Anda Andrei Design and influential Danish firm Space Copenhagen—then extends to its intuitive, discreet flow of service, which incorporates technology for self-check-in and smart room service delivery.
